( Parentheses ) » classic

In the late 21st century, the cult of productivity and busy-ness has played out to be the core theme of human existence. Our obsession with doing more things, more quickly and squeezing in a little more juice from our already drained physical & mental faculties has led to a collective fatigue in the generation.

For our modern classic series, we have picked our five favourite songs of all time. We hope these remind you of extraordinary artists, who took the world by storm, with their genius to put complex tunes, feelings and emotions so simply that they became the universal reference point of expression for the future generations.

First in the series, we remember  books that changed the course of history by setting themselves as benchmarks for further writing. We hope that this list reminds you to discover some of the instant modern classics, for reading them for the first time gives a sense of re-reading something familiar. If you’ve already read them, a classic is a book with which re-reading offers as much...

Classics offer a sense of discovery but at the same time a familiarity, like re-reading something about your own self. As a part of this series, we explore and reflect on works of literature, music, design, art , architecture, fashion and more that helped in setting context for the past, reducing the friction in how we navigate the world today and most importantly, set the...